Houda Bakkali

La Bonita Digital was created by Houda Bakkali in 2009 as her vibrant creative space dedicated to innovation across visual arts, communication, and technology. Bakkali’s manages a dynamic portfolio that spans visual arts, marketing and public relations, immersive environments, 360º digital transformation, and edTech solutions. Bakkali brings a robust background in medical communication, having spearheaded a wide range of projects and collaborations focused on public health outreach, multimedia content creation, the integration of emerging technologies, and the intersection of art and medicine. She has conducted interviews with more than 100 experts from diverse fields and led numerous initiatives aimed at advancing science and health communication. Bakkali was honored to have received the American Illustration Award (New York, 2024), recognizing my project “Art for health” that combine art and health to achieve effective and accurate communication. Likewise, my series “Creativity against Covid-19” was part of the global #UNCOVID19BRIEF campaign launched by the United Nations in 2020. This piece was awarded by the International Motion Awards in New York. 

Her talks and workshops have been featured at prominent institutions such as the European Commission, the Alliance Française, Barcelona City Council civic centers, Paradores–Universidad de Oviedo, the Provincial Council of Soria, and Santander Private Banking Work Café, among others. Houda Bakkali is also recognized as the first Moroccan-Spanish artist to participate in the inaugural Web3 art project by the iconic American magazine TIME.

In addition to her creative achievements, Bakkali has launched several groundbreaking initiatives at the intersection of creativity, design, and technology. These include the first extended reality exhibitions at Adolfo Suárez Madrid–Barajas and Málaga–Costa del Sol international airports, as well as a pioneering global project centered on augmented reality and educational innovation across six civic centers of the Barcelona City Council. She also developed the first immersive, multimedia, and extended reality educational experience based on Don Quixote, bringing the world’s most iconic literary work to life through cutting-edge technology.