Houda Bakkali

La Bonita Digital is the creative lab signed by Houda Bakkali since 2010. From this space, Bakkali works for different companies and institutions, managing different projects, both in the visual arts and in visual communication & marketing, as well as in PR, event management, immersive spaces, 360º digital transformation, virtual design and edTech. 

Bakkali has signed some pioneering projects on art and technology, such as the first ever extended reality exhibitions at the Adolfo Suárez Madrid-Barajas and Malaga-Costa del Sol international airports. She has developed a global and pioneering project on digital art, augmented reality, didactic spaces and new technologies in 6 Civic Centres of the City Council of Barcelona, as well as the first ever extended reality, immersive and multimedia educational project on Don Quixote, the most universal literary work.

Since 2009, Bakkali has been developing a project on communication and health, focusing on the impact of new technologies and art in medical communication. Her work «Art for Health», a multidisciplinary project using new technological manifestations at the service of art as a tool to inform and raise awareness about breast cancer, won the prestigious American Illustration Award in New York in 2023. 

Bakkali regularly gives training sessions and lectures on topics related to new technologies, digital art and EdTech. Some of her talks and workshops have been held at the legendary Alliance Française, the European Commission, Banco Santander’s Work Café, Barcelona City Council’s Civic Centres, etc.

Houda Bakkali is the first Moroccan-Spanish artist to be invited to participate in the first Web3 art project by the iconic American magazine TIME, and is part of the first group of Web3 artists of this centennial publication. She is a three-time winner of the American Illustration Award (New York). She has won the International Motion Award (New York) and the New Talent Award at the Artists of the World International Festival in Cannes, France. Her work has been honored with the London International Creative, the Paris Design Award, the Creative Quarterly (New York), and she has won four Graphis Silver Awards in New York, among other awards and recognition